Art direction
Branding
Interaction design
Prototyping
Web design
Webflow development
The overall rebrand for Credian is rooted in Nordic values, a clean aesthetic, and a visionary mindset. The brand toolbox includes a new logotype, brand symbol, color palette, photography style, and layout system.
The logotype draws from the creative concept Nordic Momentum, linking back to Credian’s clean aesthetic and core values. Using an upward-pointing arrow as the brand symbol evokes a sense of momentum and reflects the company’s visionary approach. Additionally, this symbol can be repeated to form bespoke patterns that add depth and dynamism.
The color palette is light, muted, and balanced, creating a calm, sophisticated look. To enhance the color palette, a suite of mesh gradients was developed, inspired by the Swedish landscape.
For the photography style, the focus was on creating a confident appearance that aligns with the new brand values. By capturing candid interactions and industry-specific moments in dynamic compositions, we established a distinct and unique look.
