Art direction
Branding
Interaction design
Prototyping
Web design
Webflow development
Local aims to enrich the communities they touch with their work. Everything they do is ecologically sound, resilient, and human-centered.
By building on their core values, I created a vibrant and energetic brand identity that can stand the test of time. Furthermore, I discovered that the horizontal nature of landscape architecture was an unexplored visual concept. Therefore, it became the top priority to integrate this concept into the brand universe. It served as the foundation for the typography, logo, animations, and interaction design on the website.
The website was built from the ground up in Webflow, including a tailored content management system (CMS), so Local could continue to evolve the website internally in the future.