Art direction
Interaction design
User experience
Web design
For the launch of the 3rd generation of their flagship shoe, Adidas needed a digital campaign that would match the speed of their target audience's transient lifestyle.
In a docu-style content series, we followed two film photographers as they curated a collection of the tools they use to create, centered around a pair of NMDs. Each photographer's narrative was broken into 5 chapters released on Instagram Stories. A simple swipe up led users to an interactive editorial that took them deeper into the narrative, the creative tools, and the art of film photography.
