See case
UnitedHealthcare

A modern digital platform for the biggest insurance and managed care company in the US.

The United Healthcare website shown in an iPhone, desktop computer and two iPads
Services

Art direction
Interaction design
User experience
Web design

In collaboration with

Wunderman Thompson

UnitedHealthcare sought assistance in presenting their insurance plans and offerings in a more compelling manner. To achieve this, we created clean and simple layouts, where font hierarchy and composition played a crucial role.

By effectively utilizing their minimal color palette and typography, we developed a universal visual language for presenting their extensive content.

We combined airy layouts with colorful illustrations and friendly photography to create an online experience that is both inviting and professional.

A collage showing the illustration style for the United Healthcare website
Bespoke illustrations
Illustrations in website design
Illustration color combinations
The top part of a plan detail page on the United Healthcare website
Simple overview for important information
How images are used on the United Healthcare website
Friendly and approachable photography
The plan detail page on the United Healthcare website
Plan detail page
The plan overview page and plan detail page on the United Healthcare website
Plan overview and detail pages
A collage showing the overall brand look and feel of the United Healthcare website
Brand look and feel
An overview of the different website page types on the United Healthcare website
Plan detail pages
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