See case
Reviewed

A complete rebrand and website for a big player in the online review business.

The new Reviewed website shown in an iPhone, desktop computer and two iPads
Services

Art direction
Branding
Digital design
Interaction design
User experience

In collaboration with

Beyond

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Website

Reviewed.com is known for creating high-quality, extremely thorough reviews. They characterize themselves as a team of product experts (geeks, in truth) that put in the hard work of testing products so you don't have to. To put things into perspective: when testing a vacuum cleaner, they make their own dirt to ensure proper suction granularity.

Communicating this scientific—and unapologetically nerdy—personality without losing touch with the brand’s approachable side was our primary objective for the new brand identity.

Initial design concept sketches
Initial design concepts
The brand

We wanted to create a bold and colorful brand with an approachable personality, while ensuring the brand was perceived as professional and modern.

We characterized this new brand persona as “your nerdy friend who knows what’s up.”

The color palette for the new Reviewed brand
Brand color palette
An overview of the fonts used for the new Reviewed brand
Typeface selection
An overview of the different font weights new Reviewed brand
Font weights and italics
The different variations of the new logo for Reviewed
Logo variations
Version one of the super graphic used in an interesting composition
Super graphic
Version two of the super graphic used in an interesting composition
Alternative composition
A selection of some of the icons created for the new Reviewed brand
Iconography
A selection of different brand elements of the new Reviewed brand
Various brand application
Reviewed brand application shown on a tshirt and totebag
Physical brand application
Version three of the super graphic used in an interesting composition
Super graphic
The website

To keep the website manageable for the user, we created a structured, dynamic content system that was reused throughout the different page types of the website.

By pairing the dynamic content system with a bold use of color, we created an expressive visual language that communicates the new brand values.

4 wireframe pages shown in a collage
Wireframes
Digital brand application for the new Reviewed brand
Various digital interactions
Hyperlink hover effect interaction on the new Reviewed brand
Underline hover effect
Hover effect on product cards on the new Reviewed website
Elevation in interaction design
The new Reviewed landingpage shown in an iPhone and an iPad
Responsive layout
A collage of the new Reviewed website shown in various devices
Digital brand application
Three core page types of the new Reviewed website
Page type overview
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